Monday, March 31, 2008

Esprit Logo

I was recently approached to produce a logo for an international experiential education programme working in Italy and Lithuania and involving partners in Britain, Italy and Germany. The challenge was to make something active, human and not too specific. I wanted to make the image as simple as possible, clean lines and simple text but with a sense of fun. The running character (or leaping if you prefer) began its life as a stick figure that slowly mutated into this caligraphy-like drawing. One challenge was to try to make the image non-gendered, though as it turns out, the education programme is for boys, so i fussed with no need.

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